Advertising

Companies spend millions each year on advertising online, in magazines, and on billboards. These adverts can encourage people to buy goods that they do not really need. What are the positive and negative effects of consumerism?

Nowadays, because of the development of technologies, the advertisement industries are growing day by day and they are persuading people to buy more and more. There are several companies which are active in different fields like television channels, sports pitch and athletes’ lives, urban environment, internet, and any other Media as magazines. It is obvious that the goal of advertising is tempting people to buy the products or services that have been produced. The temptation that advertising makes will have positive and negative consequences. These consequences impose mental effects to human lives that in the following paragraphs I will describe some of them.

On one hand, when people see more novel stuff they want to have them, but some times that product is expensive and you are not capable to buy it. So, what does happen next? Your life would be miserable, because you always think about the deficiency of that product. For example, when you see an advert of a new iPhone cellphone in every place, you automatically think you need that new model, however you have the previous model and you do not really need the new one. So, with the surge of adverts, all of our lives are going to be filled with feelings of shortages. Also, advertising will lead you to consume more and more stuffs. We will eat different foods because we see people are talking about them in different Media. We will buy different clothes because we watch celebrities' lifestyles every day and we follow what they do and what they wear.

On the other hand, sometimes advertising helps you to sell some ideas. So, it will help genius people to be an entrepreneur. It will help you to find a way to found a new brand or company for yourself. For example, innovative people have used advertising to make some applications like Uber or Facebook, and now we can see their progress.

In my idea, advertising will help genius people to progress and also it will have a bad impression on regular people’s lives, making them imitate each other and famous people.